DPS launches Im In 2.0 campaign

Posted September 14, 2010

Detroit Public Schools is redoubling efforts to recruit and retain students by launching an expanded "I'm In" enrollment campaign that will focus on intensive community and neighborhood-based outreach and include celebrity support, a larger and longer parade, personalized door-to-door visits and a mobile enrollment vehicle that will criss-cross the city touting the new initiatives that parents and guardians will see in DPS schools this fall.

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