More than 100 Detroit Public Schools’ girls gathered to learn first-hand what it takes to become a successful entrepreneur at the GirlBiz conference on Friday, January 16 at Detroit International Academy for Young Women. GirlBiz is a program of the National Association of Women Business Owners EXCEL Greater Detroit Chapter (NAWBO/EXCEL) that provides teenage girls with exposure, education and support in the area of entrepreneurship. The program is facilitated by successful women business owners and mentors.
According to NAWBO/EXCEL, GirlBiz is a personal empowerment program that introduces young women to entrepreneurship as a career option and financial independence as life goals via the four “P’s”: Passion, Purpose, Power and Profit. GirlBiz connects girls one-on-one with women business owners and women professionals throughout the full one-day conference.
The young women who attended the conference spent the morning learning how to build the four “P’s” to see how to become personally independent. The afternoon of the conference showcased how to apply those same four key skills toward building a business. The conference covered topics such as: ideation, branding and marketing, customer discovery, financial forecasting, presentation skills and more – presented in a way that connects with teenage girls.
For more information about GirlBiz, visit www.nawboexcel.org.
NAWBO/EXCEL, chartered in 1980, is the educational arm of the National Association of Women Business Owners Greater Detroit Chapter that provides on-going education, support and mentoring to girls and women wanting to start or grow a successful business. For more information, visit www.nawboexcel.org.
The National Association of Women Business Owners (NAWBO), headquartered in Washington, DC is the only dues based national organization representing the interests of all women entrepreneurs in all kinds of businesses. The organization currently has 90 chapters in the United States and is affiliated with Les Femmes Chefs d’Enterprises Mondiales (World Association of Women Entrepreneurs). For more information about the NAWBO Greater Detroit Chapter, visit www.nawbogdc.org.