PARENTS/GUARDIANS: Detroit Public Schools seeks feedback from parents of all 48,000 students through second districtwide Customer Satisfaction Survey

Detroit Public Schools is sending Customer Satisfaction surveys to parents of all its students this week, encouraging them to offer valuable feedback about their schools before school concludes for the year. The feedback will be used to help shape decision-making as the district prepares for the 2014-15 school year.

You can now take the survey online: PARENT SURVEY LINK

This is the second districtwide Customer Satisfaction Survey this school year, marking a new bi-annual process to seek feedback from parents. The survey asks questions regarding customer service, program offerings, school safety and more.

In order to ensure the survey is completed by as many parents and guardians as possible, the district also will create an online version and reach more homes though a districtwide automated phone survey.

“The valuable feedback provided by our parents gives us tremendous insights and additional substantial opportunities to strengthen our existing customer relationships, which we believe is essential to increasing retention rates,” said Emergency Manager Jack Martin.

From December 2013-February 2014, the district conducted a comprehensive survey that was completed by 7,271 participants (21.3 percent of families).

The results showed that districtwide parental satisfaction on program quality, customer service, facilities, parental involvement and safety equates to 4.0-4.1 on a 5.0 scale, with the lowest satisfaction regarding “outside” safety (safe routes to schools).

As part of a renewed, comprehensive Customer Service Initiative, individual results from the winter survey were provided to school leaders from every building. Other new Customer Service initiatives this year included an expanded Parent Help Line, new District Ombudsperson, Customer Service Front Office Training, and 72-hour Customer Service Guarantee. The district is also again encouraging DPS teachers to place personal appreciation phone calls to the parents/guardians of all students in their classrooms, a project endorsed by the Detroit Federation of Teachers.

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