Detroit Public Schools partner with Viacom to promote all day, every day attendance through “Get Schooled” campaign

Detroit2014_challenge_flyer_8-1.5x11-jpgSchools with the most daily student check-ins will earn a Get Schooled event

Detroit Public Schools (DPS) is continuing its partnership with Viacom and its social responsibility umbrella Viacommunity to extend the successful Get Schooled Attendance Campaign specifically toward DPS students and their families. The program encourages students to attend school all day, every day to ensure a strong second semester and promote excellent attendance on Count Day, February 12.

Help your school move up the Leader Board and earn rewards!

Detroit Check-In Challenge Overview

Download the Detroit Challenge Flyer

The 2014 Get Schooled Attendance Campaign will launch Monday, February 3, 2014. The campaign will build on the district’s Winter Retain and Gain Campaign—a year-round student retention program to support ongoing strategic initiatives and retention and recruitment efforts— and extend activity throughout the Spring Semester.

The DPS middle or high school with the most check-ins throughout the semester will win a special Get Schooled event at the end of the year.  On February 12, Count Day, students can earn double points. Along the way, schools and students will have the opportunity to earn additional recognition from Get Schooled and Viacommunity.

To participate, DPS students can visit the Get Schooled website, and “check-in” at their school from a desktop computer or mobile phone beginning Monday. This semester’s competition will have three rounds:

  • Round 1:  February 3 – February 14
  • Round 2:  February 24 – March 14
  • Round 3:  March 31 – May 2

The winner of each round will earn a limited number of special-edition Get Schooled t-shirts. The winner across all three rounds will earn the ultimate prize of the Get Schooled event at their school.

Last fall, almost every eighth grader at Durfee Elementary-Middle School participated in the campaign.  As recognition for their school-wide focus on excellent attendance, the students earned a visit from Allegra Clegg, co-producer of Transformers:  Age of Extinction, filmed in Detroit.

“We were honored that Durfee was selected as the winning school of the Get Schooled Attendance Campaign and even more thrilled that Allegra Clegg was able to visit our school,” said Ricardo Martin, principal of Durfee. “Our students worked extremely hard to win the contest and encouraged one another to attend school daily, as they do all throughout the school year. Attendance is the leading factor to future academic success. A direct correlation exists between higher grade point averages and being on time, ready to learn every day. With a laser focus, we are making perfect attendance the norm at Durfee, and all schools across the district, to impact student achievement.”

“There is nothing more important a young person can do to ensure a great future than getting to school every day,” said Marie Groark, Executive Director of Get Schooled. “We are excited to build on our continued partnership with Detroit Public Schools to inspire more students to come to school.  The more students who participate and tell their friends to check-in, the more likely the school is to win.”

The Get Schooled campaign supports DPS’ focus of ensuring students are in school, on time, every day and prepared to learn.

Any middle or high school student from the district can participate. Once a student visits the site and enters his/her zip code, local schools in the area will automatically be shown on the page for students to check in at their school. Students can also earn additional points by participating in the Get Schooled community discussion boards on a range of educational topics throughout the semester.

 For more details on the Get Schooled campaign, visit

To learn more about the new DPS Attendance Policy, visit

This entry was posted in Info News Center, News and Press Releases and tagged .