Detroit Public Schools on Thursday, January 16, 2014 kicked off a ground-breaking partnership with the Detroit Association of Realtors during the district’s new Winter Retain and Gain Enrollment Campaign.
More than 175 Realtors were invited to network with every DPS principal during a first-of-its-kind breakfast meeting at Renaissance High School. Principals took the opportunity to showcase their offerings while Realtors offered concrete suggestions on how they can help school and district personnel better market themselves and their schools to potential home-buyers.
Emergency Manager Jack Martin delivered a keynote address to the group on the state of DPS, including highlights of the district’s five-year Strategic Plan. Realtors also heard presentations by Superintendent of Academics Karen Ridgeway, Police Chief Roderick Grimes, students, principals, and many others. Topics included DPS’ new elementary and middle school sports program, high quality Pre-Kindergarten expansion, the addition of arts or music programs at every elementary/middle school, new Community School programs, where schools will offer specialized community-based services and extended hours, and much more.
The networking session was part of the district’s new year-round marketing strategy that seeks to build on the positive momentum gained from the district’s successful Summer Enrollment Campaign, which stemmed historic enrollment losses and helped schools to gain market share.
“The Detroit Association of Realtors and its membership understand better than anyone how important a strong, vibrant DPS is to the future of the City of Detroit,” said DPS Emergency Manager Jack Martin. “I applaud them for their willingness to work with us to inform homebuyers about the depth and breadth of the educational options that exist at DPS.”
“The Detroit Association of Realtors and Detroit Public Schools are embarking on a relationship that will be sure to be monumental,” said Rachel Saltmarshall, President of the Detroit Association of Realtors.
Saltmarshall said with the current state of the city and overwhelming interest in Detroit real estate, the new relationship will prove beneficial in three key ways:
- Realtors will be able to tell the story as it relates to the schools in the community in which they market.
- Realtors will have a new opportunity to establish relationships with the principals and teachers within their market areas around the schools.
- Realtors will be able to have new access to parents, teachers and students in an effort to decrease the number of incidents of real estate fraud which affects the Detroit Community in alarming numbers.
About the Detroit Association of Realtors
The Detroit Association of Realtors, which is located in Downtown Detroit, is a 124 year- old organization that comprises one of the oldest Real Estate Boards in the nation. The Association has 350 members.
About Detroit Public Schools
Detroit Public Schools is creating Neighborhood-Centered, Quality Schools at 97 campuses with a mission to provide a comprehensive educational experience that is high-quality, challenging and inspires all students to make a positive contribution to society. DPS offers a wide variety of educational advantages to students and parents including Individualized Learning Maps for all students. New this year, arts/music and sports leagues for boys and girls are being offered at every elementary/middle school. Prekindergarten offerings have been expanded to 70 schools across the district for all qualified 4-year-olds. Twenty-one schools are now open as Community Schools, offering extended hours and services. Students in grades 8-12 enjoy take-home Netbooks and students in grades 6 and up have access to Netbooks in school. An outstanding Fine Arts program with instrumental music, vocal music and dance is also offered. Ongoing advantages include eight parent resource centers, Parent University and additional parenting programs, enhanced safety initiatives, a district-wide Customer Service focus, nine Detroit Rising College Preparatory Schools and DPS-authorized charter schools led by educators with proven track records of raising achievement. In 2013, DPS graduates earned more than $146 million in grants and scholarships. To learn more about Detroit Public Schools, visit www.detroitk12.org or call 313-240-4DPS.