Detroit Public Schools partners with Viacom to promote all day, every day attendance through “Get Schooled” campaign

The school with the most daily student check-ins will learn about the making of Paramount Pictures’ new “Transformers: Age of Extinction” filmed in Detroit!

BackToSchoolCampaign_student_overview_detroit_FINALAs part of the back to school season, Detroit Public Schools (DPS) is partnering with Viacom and its social responsibility umbrella Viacommunity to host a Get Schooled attendance campaign specifically geared toward DPS students and their families, encouraging them to attend school all day, every day.

Through the nation-wide Get Schooled campaign, students across the country compete to win cool prizes simply by “checking in” on the Get Schooled webpage as they attend school daily.

Download the Get Schooled Attendance Campaign Flyer

New this year, Viacommunity has created a DPS-only Get Schooled campaign that will solely include schools within the District competing for the most check-ins.

The contest began on Friday, September 20 and will run through Friday, October 4. DPS students can visit the Get Schooled website, and “check-in” at their school from a desktop computer or mobile phone.

The school with the most daily check-ins will win a special in-school event from Paramount Pictures about the making of the new Transformers film, “Transformers: Age of Extinction,” in Detroit before it hits theaters next year. Students who check-in on Count Day Wednesday, October 2, will receive double points.

Students must be 13 years of age to participate. Any middle or high school student from the district can check in daily on the website. Once a student visits the site and enters his/her zip code, local schools in the area will automatically be shown on the page for students to check in at their school. Students can also earn bonus points by completing the back to school checklist available on the Get Schooled website.

“Regular school attendance is the best predictor of a student’s academic success,” said Marie Groark, Executive Director of Get Schooled. “We are excited to work closely with Detroit Public Schools to inspire more students to come to school every day during these early weeks of school.  The more students who participate and tell their friends to check-in, the more likely the school is to win.”

The Get Schooled campaign supports DPS’ new Attendance Policy announced September 6, which aims to ensure students are in school, on time, every day and prepared to learn.

“We are all challenging ourselves to come up with more creative ways to engage students and help them realize the importance of great attendance,” said Karen Ridgeway, Superintendent of Academics. “Essentially, the Get Schooled campaign lets students know you can have fun and be rewarded for doing the right thing; and that is attending school all day, every day to receive the best education possible. We appreciate the support of Viacom in helping to instill this message in our students.”

For more details on the Get Schooled campaign, visit

To learn more about the new DPS Attendance Policy, visit

This entry was posted in Info News Center, News and Press Releases, Student Showcase.