Students at 15 Detroit Public Schools Learn How to be Recycling Heroes While Earning Cash Prizes as Fourth Annual Phone Book Recycling Program Begins

Emerson Elementary-Middle School Prepares to Defend Title

The phone books are coming in at Ronald Brown Academy!

The phone books are coming in at Ronald Brown Academy!

Hoping to improve upon last year’s nearly 10 tons of outdated telephone directories collected, the fourth annual YP Project ReDirectory® phone book recycling campaign is underway with 15 Detroit Public Schools participating. The campaign runs through March 31.

In 2012 Emerson Elementary-Middle School collected 3.21 tons to take home the first place prize of $500. The program is a combined effort of Detroit Public Schools (DPS), Green Living Science, Recycle Here!, and YP. A total of 9.9 tons of outdated directories was collected last year.

Prizes totaling $1,500 will be awarded to the top five schools by YP, the local search, media and advertising company which offers the Detroit YP Real Yellow PagesSM, the YP.comSM site, and the YPSM app. The school collecting the most outdated phone books will receive $500, followed by $400 for second place, $300 for third place, $200 for fourth place, and $100 for fifth place.

In addition to the phone book recycling contest, YP is sponsoring the school environmental education program in the 15 participating schools. The school environmental education program, prepared and delivered by Green Living Science, is designed to inspire young people to develop an understanding of their dependency on the environment. Green Living Science will teach students about conserving materials and energy to encourage them to become “recycling heroes” for their school and the Detroit community.

Download the Project ReDirectory Flyer & Fun Projects to recycle your outdated phone books:  

Project ReDirectory Flyer

Origami Cup: Compost Worm & Seedlings Container

Make Paper Flowers

“This program improves each year with increased participation by students and members of the community,” said Alycia Meriweather, executive director of the Office of Science for Detroit Public Schools. “I appreciate Green Living Science, Recycle Here! and YP’s effort to team with Detroit Public Schools to make environmental education and recycling accessible. By combining this educational approach with the recycling program, YP Project ReDirectory® offers students and families the ability to contribute to a greener Detroit.”

Green Living Science will deliver recycling and information about the school environmental education program to the same 15 schools where Recycle Here! has placed phone book recycling collection bins. Detroit residents can bring outdated phone books to the collection bins located inside any of these 15 schools:

  • Academy of the Americas, 5680 Konkel Street
  • Bates Academy, 19701 Wyoming Street
  • Carleton Elementary School, 11724 Casino Street
  • Carstens Elementary-Middle School, 13000 Essex Avenue
  • Cooke Elementary School, 18800 Puritan Street
  • Detroit International Academy for Young Women, 9026 Woodward
  • Emerson Elementary-Middle School, 18240 Huntington Road
  • Gompers Elementary-Middle School, 14450 Burt Road
  • J. E. Clark Preparatory Academy, 15755 Bremen Street
  • Mark Twain Elementary-Middle School, 12800 Visger Street
  • Marquette Elementary-Middle School, 6145 Canyon Street
  • Noble Elementary-Middle School, 8646 Fullerton Street
  • Palmer Park Preparatory Academy, 3901 Margareta Avenue
  • Ronald Brown Academy, 11530 East Outer Drive
  • Wayne Elementary School, 10633 Courville Street

All other Detroit Public Schools also have an opportunity to win the cash prizes by bringing outdated phone books to any of the following Recycle Here! locations:

  • Main location, 1331 Holden Ave. Wednesdays from 10 a.m. to 6 p.m. and Saturdays between 9 a.m. and 3 p.m.
  • Eastern Market on the corner of Wilkins and Russell on the first Saturday of each month from 10 a.m. to 2 p.m.
  • Indian Village at the Waldorf School parking lot (Charlevoix and Burns) on the second Saturday of each month from 9 a.m. to 1 p.m.
  • Rosedale Park at Christ the King Church, on the third Saturday of each month from 10 a.m. to 2 p.m.
  • Creekside (Jefferson and Chalmers) on the fourth Saturday of each month from 10 a.m. to 2 p.m.
  • Clark Park (Se Habla Español) the fourth Saturday of each month from 8 a.m. to noon.

“YP Project ReDirectory® has proven to be a great way to spread knowledge and enthusiasm for recycling,” said Rachel Klegon, executive director, Green Living Science. “The students are excited to share their environmental lessons and competitive energy with their families and neighbors by involving them in the collection of outdated phone books. Green Living Science is happy to be able to include the top winners from last year’s program and involve new schools who are starting recycling programs for the first time.”

The environmental educational program uses phone books as an example of products made with concern for the environment. YP Real Yellow PagesSM directories are 100 percent recyclable, and can be turned into a number of other products such as home insulation, drywall, cereal boxes, animal bedding, and more.

“YP’s award-winning Project ReDirectory® program demonstrates our strong support toward environmental sustainability,” said Amy Healy, vice president-public policy and external affairs. “Our participation in local school challenges such as this one in Detroit also helps demonstrate our commitment to the communities we serve and is consistent with our mission of helping local businesses and communities grow.”

YP understands that as consumer habits change, so does their need for print directories. Anyone wishing to limit, or stop, delivery of directories should visit www.YellowPagesOptOut.com or call 1-866-329-7118 to submit a request to stop the future delivery of directories from all directory publishers. Please note that requests take several weeks to process, so there is a possibility that changes in delivery preferences for directories approaching or currently in distribution may not be reflected until the next directory delivery cycle. The site is free and information provided through the site will not be shared with anyone other than directory publishers for the purpose of updating distribution lists.

About YP
YP is North America’s largest local search, media and advertising company. Its mission is to help small businesses and communities grow. Millions of searches occur daily using YP products to find, compare and select local merchants. The company’s flagship consumer brands include   YP.com℠, a top 40 U.S. Web domain, the highly rated YP℠ app and the YP Real Yellow Pages℠ directory, the largest Yellow Pages directory in the world by revenue. The company’s wide range of print and digital advertising products are designed to address the evolving local search needs of consumers and help advertisers grow their business. The YP℠ Local Ad Network provides advertisers with an opportunity to reach more than 180 million monthly users across more than 300 affiliated online and mobile publishers. Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads. YP products and service are backed by thousands of media consultants in local markets across the US with relationships spanning over 600,000 businesses. An affiliate of Cerberus Capital Management, L.P., one of the world’s leading private investment firms, recently acquired a controlling interest in YP from AT&T. Keep tabs on YP℠ updates on Facebook: http://www.facebook.com/YP or by following @YP on Twitter.

About Detroit Public Schools
Detroit Public Schools is creating Centers of Excellence at its 100 schools with the goal of educating students to perform at the highest academic levels. DPS offers a wide variety of educational advantages to students and parents including Individualized Learning Maps for all students, and Academic Blueprints for all parents. Specific to environmental sustainability, Detroit Public Schools is designing and implementing a comprehensive Sustainability Management Plan including energy, waste management, transportation, nutrition, and indoor and outdoor site environments that involves educators, students and parents as well as an array of partners. Each program in the sustainability plan is designed to have financial, academic, and community health benefits. DPS has seven new LEED certified Green Schools which were built using fewer toxic materials, use less energy, and have more natural light, better acoustics and air quality. Fifty-four schools have signed up to participate in DPS’ new Go Green Challenge which  serves as an opportunity for schools to reduce their energy costs and share in the savings through engaging students, faculty and staff in best-practice energy management. The district also anticipates a new district recycling program. To learn more about Detroit Public Schools, visit www.detroitk12.org or call 313-240-4DPS.

About Green Living Science
Green Living Science (GLS) provides recycling and environmental education to students in Detroit Schools. GLS is dedicated to increasing personal responsibility and awareness for environmental issues through activities that help students learn to make informed decisions regarding daily behaviors, lifestyle and career choices and future policies that will lead to living in a healthy community. Through assemblies, in-class lessons and after school programs GLS reaches an average of 15,000 students annually.

About Recycle Here!
Recycle Here! was formed in 2005 to address the need for recycling options in the City of Detroit. What began as a grassroots, neighborhood, recycling event has evolved into a city-wide, fully-funded, neighborhood recycling program.

This entry was posted in News and Press Releases, Student Showcase.