NAIAS Education Day Brings Youth, Auto Industry Together

More than 200 Detroit Public Schools pre-kindergarten students who participate in activities supported by the PNC Foundation “Grow Up Great” program attended the North American International Auto Show Education Day on Wednesday, January 23, 2013 at Cobo Center.

With the rapidly growing use of wireless technology, smart phones and the Internet, today’s youth are more connected and tech-savvy than ever. The North American International Auto Show focused on the various automotive-related technologies for students at all levels at its annual Education Day event.

Now in its eighth year, NAIAS Education Day is a back-to-basics hands-on experience designed to attract students to the vibrancy of today’s automotive industry.

NAIAS provides an in-depth auto show experience where students can view approximately 500 new vehicles on display, and explore various industry-related subjects they are studying (i.e. technology, graphic design, culinary arts, journalism, etc.) through tours and hands-on activities facilitated by experts in their particular field.

With the support of the PNC Foundation, the NAIAS Education Day promised to bring STEM education to more students than ever, even down to the earliest grade levels.

“PNC’s signature philanthropic initiative, ‘Grow Up Great,’ is one of the most comprehensive early childhood education programs in the nation,” said PNC Regional President Ric DeVore. “PNC’s support of NAIAS Education Day will help to provide learning opportunities at the very start of the educational process.”

Currently, PNC Grow Up Great supports 232 students in the following Detroit Public Schools:

Beard Early Childhood Center
Beckham Academy
Blackwell Institute
Burton International
Emerson Elementary
Fleming Administration
Priest Elementary
Schulze School for Technology and the Arts

NAIAS 2013, one of the world’s premier automotive events, takes place Jan. 19-27, 2013.

Students may become further engaged through pre- and post-show lesson plans found on the Education Day website,

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