Emerson Elementary-Middle School Successfully Defends Title in Third Annual Phone Book Recycling Program

Defending Champion Collects Top Prize of $500

Collecting 3.21 tons of outdated phone directories, or nearly three times more than their nearest competitor, Emerson Elementary-Middle School took top honors in the third annual AT&T Project ReDirectory phone book recycling campaign.

The program is a combined effort of Detroit Public Schools, Recycle Here!, Green Living Science, and AT&T. Nine schools participated in the challenge this year collecting a total of 6,381 books, or 9.9 tons exceeding last year’s totals of 5,400 outdated directories, or 9.82 tons.

Students from eight Detroit Public Schools attended earth day at the GM Wintergarden in the Renaissance Center Friday, April 20, 2012 from 9:30 to noon. Activities included a walk through the GM showroom highlighting the Chevy Volt, followed by the Project ReDirectory awards ceremony.

The ceremony included the announcement of the weight of the paper and phonebooks collected as part of Project ReDirectory, and was highlighted by a special performance from the Bennett Elementary School kindergarten class singing their earth day song. The event concluded with a tour along the Detroit RiverWalk to Rivard Place where the students boarded their buses to return to their schools.

“For a second year in a row, congratulations go to the students, staff, and parents of the winning school, Emerson Elementary-Middle School,” said Alycia Meriweather, executive director of the Office of Science for Detroit Public Schools. “I want to thank all of the schools who participated in this year’s challenge.  By diverting the outdated phonebooks from the City of Detroit’s waste stream and sharing what they learn with others, these Detroit students are making a difference!”

The nine participating schools will receive a total of $1,900 in prizes from AT&T.  All nine schools also received a paper recycling program in first quarter 2012, paid for by AT&T. The final results for all participating schools are listed below with the final weight in tons, and monetary prize each school will receive.

Emerson Elementary-Middle School: 3.21-tons/$500

Mark Twain Elementary-Middle School: 1.25-tons/$400

Bennett Elementary School: 1.00-tons/$300

Murphy Elementary-Middle School: 0.79-tons/$200

Bates Academy: 0.77-tons/$100

Western International High School: 0.75-tons/$100

Detroit International Academy for Young Women: 0.72-tons/$100

Osborn Evergreen Academy: 0.71-tons/$100

Southeastern High School: 0.69-tons/$100

“I also want to congratulate Emerson Elementary-Middle School on their victory and on collecting such a large amount of directories,” said Matthew Naimi, director of operations, Recycle Here! “I’m very excited about exceeding our collection totals from last year. I also thank AT&T for providing the funding for the phone book and paper-recycling program in these nine schools during first quarter 2012. I think the results from the schools and the funding by AT&T says a great deal about just how seriously people take recycling and how well they understand its importance and value to our community.”

AT&T Real Yellow Pages directories are made from recycled paper waste and wood fiber waste such as sawdust and wood chips left over from lumber processing operations. Residents and businesses can call AT&T Project ReDirectory at 1-800-953-4400 for information about recycling outdated phone books in this community.

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