Detroit Public Schools Foundation Launches Champions Club; Celebrity Endorsements Support Critical Programs

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Detroit, MI – March 15, 2010 – The Detroit Public Schools Foundation (DPSF) announced the official launch of a new marketing program engaging key celebrities, professionals and Detroit Public Schools (DPS) Alumni in a drive to support programs for DPS students.

The Champions Club initiative has already enlisted notable Detroiters, Michiganders and other concerned celebrities, like jazz musician Jason Marsalis, author Terry McMillan, vocalist Freda Payne and comedian and Cass Tech alumni David Alan Grier.

Video clips endorsing DPSF have been launched on facebook, YouTube and soon will appear on the newly revamped DPSF website at www.detroitpsfoundation.org. New clips will be added periodically, as more concerned individuals join the Champions Club. Follow this link to the DPSF facebook page and Marsalis video: http://www.facebook.com/pages/Detroit-Public-Schools-Foundation/131500533542459

DPSF President and CEO Chacona Johnson sees the approach as critical to increasing awareness of DPSF. “We envision this initiative as a means of engaging a wide group of interested people who see value in Detroit’s schoolchildren,” notes Johnson. “We hope to grow the Champions Club to accommodate the legions of accomplished DPS graduates and friends who can inspire Detroit students and supporters.”

The mission of the DPSF is to raise, manage and steward funds and other resources to support value-added programs and activities for the benefit of the Detroit Public Schools and its students. DPSF is a 501

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